Louis Vuitton LV Lovers is a radiant and contemporary Eau de Parfum that captures the sensation of sunlight on skin through an energizing fusion of luminous woods and vibrant green freshness. Born from a creative collaboration between Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, this unisex fragrance explores light as a metaphor for love, vitality, and connection. Introduced in 2024, LV Lovers represents a new olfactory chapter for Louis Vuitton — modern, uplifting, and powerfully refined. Louis Vuitton describes it as “the scent of light,” crafted to embody warmth, positivity, and radiant sophistication.
The fragrance opens with the crisp, invigorating brightness of ginger, delivering an immediate surge of fresh spice and clean vitality. At its heart, galbanum unveils vivid green resinous facets that feel vibrant, sunlit, and naturally energizing. The base settles into the elegant depth of cedarwood, grounding the composition with smooth woody intensity and polished masculinity while maintaining an airy, luminous character. Rather than relying on heaviness, LV Lovers emphasizes brightness, clarity, and refined freshness — a woody-green interpretation of sunlight distilled into fragrance.
Presented in Louis Vuitton’s signature refillable flacon designed to refract light, LV Lovers visually mirrors its philosophy — radiant, sleek, and modern. Ideal for spring, summer, or year-round daytime wear when you want to feel fresh, elevated, and effortlessly confident, this fragrance is crafted for those drawn to sophisticated brightness over traditional darkness. Early fragrance community impressions frequently praise its polished ginger-green profile and versatile elegance, with some describing it as “crisp morning light” in scent form.
Fragrance Family: Woody Green / Citrus Aromatic
Launch Year: 2024
Top Notes: Ginger
Heart Notes: Galbanum
Base Notes: Cedarwood
Brand: Louis Vuitton
Brand Type: Luxury / Designer
Collection: LV Lovers
Gender: Unisex
Size: 100 ml / 3.4 oz
Type: Eau de Parfum (EDP)
Format: Spray
Longevity: 6–10 hours
Sillage: Moderate
Made in: France
