Lattafa Asad is a bold, powerful Eau de Parfum that blends spicy freshness, smoky richness, and warm amber sweetness into a fragrance built for confidence and strong masculine presence. Designed for those who appreciate statement-making scents with luxury-inspired depth, Asad has become one of Lattafa’s most talked-about fragrances for its intense character, impressive performance, and exceptional value. Launched in 2021, it quickly gained popularity for its spicy-woody profile and its reputation as a budget-friendly scent in the bold amber-spice category.

The fragrance opens with a striking burst of black pepper, pineapple, and tobacco, creating a spicy-sweet-smoky introduction that feels commanding, energetic, and attention-grabbing. At its heart, coffee, iris, and patchouli bring warmth, depth, and aromatic sophistication—balancing boldness with a slightly creamy, earthy richness. As it settles, the base unfolds into a powerful blend of vanilla, amber, dry woods, benzoin, and labdanum, leaving behind a warm, resinous, and long-lasting signature that feels luxurious, intense, and memorable.

Presented in Lattafa’s iconic black-and-gold bottle, Asad reflects strength, elegance, and commanding style. Ideal for autumn, winter, evening wear, special occasions, or whenever you want to feel bold, sophisticated, and unmistakably confident, this fragrance performs especially well in cooler weather where its spicy amber richness can fully shine. Community reviews frequently praise its strong opening and value, though some users note the pepper-heavy start can feel intense before the smoother vanilla-coffee dry down develops.

Fragrance Family: Amber / Warm Spicy / Woody

Launch Year: 2021

Top Notes: Black Pepper, Pineapple, Tobacco

Heart Notes: Coffee, Iris, Patchouli

Base Notes: Vanilla, Amber, Dry Woods, Benzoin, Labdanum

Brand: Lattafa

Collection: Asad

Gender: Men

Size: 100 ml / 3.4 oz

Type: Eau de Parfum (EDP)

Format: Spray

Longevity: 8–12 hours (often longer on clothing; varies by batch, skin chemistry, and authenticity)

Sillage: Strong

Made in: UAE